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whats up marketers in todays video Im going to show you exactly how to brief a ugc Creator so that you get content that converts on Facebook ads and Tick Tock ads and yes Im going to show you the exact brief that we use to brief our creators at thesis one of the most common questions I actually get about developing creative briefs for ugc creators is should you even brief them at all or should you allow them to have creative freedom now Ive actually changed my mind on this quite a bit recently and Im now of the belief that you need to brief your creators with as much information as possible I mean you dont want to give them like a four-page document theyre going to have to digest and you dont want to assign them homework on top of creating the actual content for your brand but you do actually need to tell a Creator what it is that you want and examples do go a long way in helping Aid that process I think that weve found a really happy medium ground with our creators and thesi
