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In this YouTube video tutorial, the speaker explains that software as a service terms like AR, MRR, LTV, and CAC are essential for daily communication. They discuss the difference between gross versus net MRR, churn, and customer churn. To help new employees understand the language, the speaker often conducts group classes on SaaS. After six years of running a SaaS company, they decided to create a thorough video guide. The video covers basics such as MRR, expansion, contraction, and reactivation. It also discusses churn rate, customer churn, revenue churn, and net revenue churn. Additionally, it explains negative churn rate and its significance. The tutorial also includes estimating lifetime value, cost of acquisition, and more.
