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Hey, it's Sam Oh and welcome to the third lesson in the outreach module. In this lesson, we're going to talk about writing templated outreach emails that are personalized and don't feel or sound too templated. Now, why does this matter? Well, link building is often looked at as a spammy tactic from both SEO outsiders and insiders – and for good reason. People are sending emails like this that sound like they were swiped from templates on blog posts. They're disingenuous and clearly transactional. Now, if you're sending these generic templated emails, your chances of standing out are slim and link building is truly only a numbers game. In other words, emails like this are more likely to get marked as spam than to lead to a link. Now, there's no video, book, blog post, or course that's going to make you a master writer of outreach emails. Practice and feedback are what will help you get better at this skill. And for that reason, I'm going to walk you through some examples and an exercis...
