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Book marketing packages often include a press release for the book launch, which provides key details about the book. While it may seem like a good idea to generate media attention, the effectiveness of press releases for authors is debated. This video discusses the relevance of press releases in book marketing and launch strategies. Press releases were popular in the 1990s for attracting media attention, but their impact in the current digital age is up for debate. The Book Launchers team helps authors write, publish, and promote nonfiction books to make a significant impact on readers and their brand. The best part is that authors retain all rights and royalties.
