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In this video tutorial, the creator demonstrates how to create a web design proposal from scratch using a template from their six-figure freelancing business. Key topics covered include the components of an effective proposal, how to send it, and securing signatures. For those preferring a quick solution, an existing template from the client manager is recommended. To create a proposal from scratch, steps include obtaining a clear client brief by asking essential questions about the client's business, target market, desired visitor actions, uniqueness, customer value, and current customer acquisition methods. The emphasis is on understanding the client's problem to provide an appropriate solution.