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To build your first social media marketing strategy effectively and cost-efficiently, start by defining your objectives. Determine what you aim to achieve with your posts—whether generating sales or enhancing brand reputation. Setting SMART goals (specific, measurable, attainable, relevant, and time-bound) is crucial to ensure you're using your resources wisely. The tutorial provides a downloadable template that guides you through setting up a strategy step by step. For instance, instead of a vague goal like "increase brand awareness," a better SMART goal for a bakery owner would be more targeted, such as defining specific outcomes and timelines for achieving increased visibility.
