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In this tutorial, Adam, the route strategist, discusses how to effectively present the contingency agreement to enhance sales in the roofing industry. He addresses the challenge faced by new sales representatives when homeowners are intimidated by the lengthy and complex document. Instead of presenting it as a daunting requirement, Adam suggests packaging the contingency agreement in a way that emphasizes its benefits for the homeowner, transforming it into a persuasive sales tool. He also mentions the availability of a printout from his roofing sales accelerator marketing pack, which aims to facilitate this improved presentation technique.
