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In this video, Chris Bales from the Sponsorship Collective presents a training session focused on creating effective sponsorship proposals. He emphasizes the importance of the proposal, often misunderstood and overestimated in the sponsorship world, and discusses the art of crafting a successful pitch deck. Chris outlines that there are both poor and excellent ways to build a proposal, and he intends to guide viewers through the process of doing it well. Additionally, he plans to share three proposal templates. Viewers are encouraged to join their private Facebook group for free training, templates, and community support, and to engage with the channel by liking, subscribing, and enabling notifications for new content.