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A creative brief is a 1-2 page strategic document essential for in-house marketing teams, ad agencies, and freelancers. It outlines the scope, goals, and requirements of a creative deliverable while capturing the brand's vision, voice, and target audience. Unlike a standard project brief, it provides crucial clarity for writers, designers, and video teams, helping them understand the "who, what, and why" of a project. This reduces stress, frustration, and the potential for missed objectives, which can lead to increased time and costs. A well-defined creative brief enhances the quality of work and minimizes revisions by aligning client goals with the creative team's efforts.
