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In this YouTube video tutorial, agency owner Joel Kaplan is invited to discuss creating a contract specifically for agency owners. He and the host, Arturo, emphasize the importance of watching the video until the end, as they thoroughly review the contract, detailing necessary changes and essential components. Joel introduces himself as the CEO of Agency Lab, a coaching program designed to assist social media marketing agency (SMMA) owners in starting, securing five clients, and eventually scaling to $100K per month. He shares his background, mentioning that he previously ran a seven-figure SMMA, achieving significant monthly revenue. The tutorial aims to provide valuable insights into contract creation for agency operations.
