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hello everyone welcome back to another video today we will be talking about joint ventures and strategic alliances and this is an important strategic alternative for all types of businesses whether theyre very small or very large and publicly traded and although Im going to be referencing some statistics in the presentation that focus on the larger companies and really have their performance using joint ventures and strategic alliances the lessons Im going to communicate in this video are applicable to all sizes of businesses from small to big and its very important and the thinking behind these partnerships depending on their involvement is leveraging the comparative advantage of your partner in order to achieve a shared outcome so whether its a joint venture or strategic alliance me as a small business I recognize that one of my competitors or someone in another industry can really help me achieve a new market achieve you know better distribution systems whatever it is that I ne
