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[Music] hi thank you so much for that introductions f my name is Alec Stine Im gonna be talking today about how to reduce the number of links in your internal navigation to help the pages you really care about rank even better so over at Wayfarer we call this project whack-a-mole why you might ask because having project names is cool but also because links are always popping up everywhere there are so many different things happening on websites from product releases to feature releases to site makeovers and a lot of times these have the unintended consequence of adding a lot of links to every single page adding a lot of links to your navigation so we call it project whack-a-mole because links are always popping up and its our job as SEO optimizers to optimize the flow of authority through a site so I want to start off with a quick 10,000 foot view of how site Authority works you know you get authority from external links and then that Authority passes through to your other pages thro
