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now that weve identified our correct sampling procedure and hopefully weve selected a probabilistic sampling method its now time to determine just how big our final sample size should be so common refrain in marketing research is just how big should my sample size be well one of the common approaches to answering this question is pick a sample size that sounds large enough a sample size of a hundred or a sample size of a thousand or a sample size of two thousand usually a nice whole round number that sounds impressive when described to other individuals about what the sample size was another very common approach is simply to collect as much data as budget and time allows if a consulting firm was allocated ten thousand dollars and two weeks to collect data for consumer survey spend every single last penny and see how much data you can collect in those two weeks but even drake knows that these are both inappropriate approaches to determining the optimal sample size and again drake has
