Link quote in a Product Launch Press Release - Online Editor

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How to link quote in the Product Launch Press Release

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hello ever everyone welcome to todays video extremely excited because im joined here with norman ferrar aka the beard guy and today were going to be discussing am uh press releases for amazon product launch uh this is a topic that im personally interested in and i know a lot of people in our facebook group were also super interested so really really excited so um i already know norman a little bit but norm if you dont mind sharing a little bit about the man behind the beard with the audience today the man behind the beard i dont know geez yeah so uh again my name is norm ferrar uh ive been in ecom for quite some time mostly on the corporate identity and branding side been in promo marketing for a while got involved with sourcing and oh specialty packaging but where i really learned and got my hands into things is with my familys company my dad was an entrepreneur and he had manufacturing all different types of manufacturing in canada and us but he we got involved in my brother

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How do you present a quote in a press release?

Best Practices for Presenting Quotes in Press Releases Write Shorter, Punchier Quotes. When it comes to sound bites, one sentence is usually enough, two is okay, and three is too long, Ann recommends. Reduce the Number of Quotes. Humanize Your Quotes. Display Creativity in Your Quotes.

What are quotes in press release?

Quotes are a common element of a press release, designed to showcase the thought process, or impact, of your big news. But crafting the perfect quote can be daunting. You want your quote to convey so much the excitement of the news, the emotional impact of your news on your audiences, your strong opinion on a topic.

What is an embedded quote in a press release?

Embedding a quotation means that the quotation is included in a single sentence with many of your own words and commentary. The most sophisticated embedded quotations have commentary before and after the words you are quoting (see example #3).

How do you embed a quote in journalism?

Include the name of the person speaking in the sentence and surround their exact words in quotations marks. For example Former President George Bush said, Read my lips. No new taxes! Never change what someone said Doublecheck if youre not sure of the exact wording.

How do you structure a product launch press release?

The standard elements of a press release: headline, dateline, lead, body, company info, media contact information. A specific audience that its targeted to and the news articles they read. Information on why your product is worth talking about and why anyone should be excited about it.

What is an example of an embedded quote?

The quote can be embedded like this: John exhibits his true feelings for Sarah when she finds him waiting at her door with her favorite flowers and a sorrowful expression on his face (Doe 75). This quote would then be followed by more analysis of Johns feelings for Sarah.

How many quotes should be in a press release?

Keep paragraphs relatively short, two to three sentences, and your overall length to one page. Include quotes from key spokespeople. Within the body of your release, include one to three quotes. People quoted may include a local leader, member, or outside validator (a prominent member of the community, for example).

What are the four things you need to include when you embed a quote?

Introduction: This is some form of lead-in statement that introduces the quote and provides context for it. The Quote: This is the direct quote from the source. It should be accurately represented and within quotation marks. Citation: This is where you cite the source of your quote, usually in parenthetical format.

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