Link quote in the Nonprofit Press Release

Aug 6th, 2022
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How to link quote in the Nonprofit Press Release

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Hypothesis and welcome to PR decoded today We are going to talk about press releases because its a question I get asked a lot how to do them how not to do them what you should do and what you shouldnt do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know its difficult And I know when youre the brand owner and youre you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you arent natural writers. You dont necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What whats allowed whats not allowed? So thats what were going to talk about today how to do it how not to do it and how you can do it Lets jump in press releases I think if I had to hazard

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The essential tool to help you get your story out there Write a clear, captivating headline. Include the release date and your location. Quickly tell them what they need to know. Then give more context. Be honest and unbiased. Eliminate industry jargon. Include relevant, colorful quotes. Sign off appropriately.
Keep paragraphs relatively short, two to three sentences, and your overall length to one page. Include quotes from key spokespeople. Within the body of your release, include one to three quotes. People quoted may include a local leader, member, or outside validator (a prominent member of the community, for example).
Direct quotes are statements that reflect the exact words used by the source. Paraphrased statements are those attributed to a source that are conveyed through the journalists choice of words. It is perfectly fine to speak with a source and not quote them in the story.
Best Practices for Presenting Quotes in Press Releases Write Shorter, Punchier Quotes. When it comes to sound bites, one sentence is usually enough, two is okay, and three is too long, Ann recommends. Reduce the Number of Quotes. Humanize Your Quotes. Display Creativity in Your Quotes.
When crafting quotations for a news release, keep the below in mind: Write the way people talk. Avoid quotes that sound forced and imitative. Use memorable phrasing. Create a picture in the readers mind. Meaningful insights and perspectives increase value and the likelihood media will use a quote.
Explaining the why of your story in a quote can be useful as long as you keep it succinct. It will make your story look more personal and engaging. Some examples below: We hope that making the loans interest-free for a month will provide that extra bit of breathing space.
Quotes are a common element of a press release, designed to showcase the thought process, or impact, of your big news. But crafting the perfect quote can be daunting. You want your quote to convey so much the excitement of the news, the emotional impact of your news on your audiences, your strong opinion on a topic.
Have a Good Hook. A well-written nonprofit press release needs to start with a strong opening sentence. Tell A Story. Every good nonprofit press release is, in its own way, a story. Keep It Simple. Keep It Social and Shareable. Add to Your Story. Build Relationships with Journalists. 5 Ws and 1 H. The Inverted Triangle.

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