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Let me ask you a question: Do you ever wonder how successful brands achieve their success or how they maintain their positions in the market once they become successful? Could it be that there are marketing laws out there that create massive success for the brands that obey them? The answer is YES. So, Stay Tuned! Because we are about to discuss these laws in the timeless marketing classic: The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Lets get right into it. Law No. 1: The Law of Leadership Its better to be first than it is to be better. The leading brand in a category is almost always the first brand into the prospects mind. So, lets talk about some categories and their leaders. What about rental cars? Well, thats Hertz. What about cola? Thats Coke. Whats the leading American college? Harvard University. All these leaders were also first in their respective categories. Being first into the prospects mind can even lead to your products brand name becoming the
