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a strategic business partnership is often a crucial factor for success in business this becomes even more critical for small businesses that are dependent on these types of associations simply because they dont have all the resources necessary to effectively drive business here are some important steps that a business owner must address when considering submitting a proposal to a potential business partner as a part of a strategic partnership initial plan it is important to create a detailed plan that will cover important aspects of how the Alliance will benefit both businesses if your business is smaller in size compared to the prospective partner then make sure that the plan is in favor of the other party as well so they are attracted to the plan talk to the decision-maker if you are expecting a quicker turnaround then it is better to speak to the actual decision maker in the prospective company speaking to other people in the organization may be a waste of time and cause no small a