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Many book marketing packages include a press release for the book launch, but is it really useful for authors? This video explores the effectiveness of press releases for book marketing, with the aim of helping authors understand their potential impact on gaining media attention for their book launch. Press releases were popular in the 1990s for attracting media attention, but their relevance and effectiveness in the digital age are debatable. The Book Launchers team aims to help authors write, publish, and promote nonfiction books that have a significant impact on readers and their businesses, while retaining all rights and royalties.