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hi creatives and welcome back to agency Academy Im hoping that this channel can become a place for you to come for actionable advice and these kind of bite-sized pieces of information that you can quickly implement into your creative business to make your whole life and your business a lot more enjoyable today were going to be talking about creating really good proposals that turn your leads that you have into actual clients and people that keep coming back and appreciate you and want to pay you for your great services and the first thing I want to talk about is why a proposal is so important because it can sometimes be this thing that we feel like we have to just get away quickly we want to show them our value when the share of budgets sometimes people can feel like maybe you dont put too much effort into it before you know that youre gonna get the work so you dont really want to put all this time and effort into crafting something custom when maybe theyll just say no or they do