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whats up hvac pros in todays video were going to talk about how important hvac preventive maintenance contracts are to a hvac business and were going to do that right now whats up hvac pros in todays video im going to talk about one of the most important things that hvac business has to have in its process and thats preventative maintenance contracts why is that important well we all know its very very hard to find new customers right its difficult it costs a lot of money customer retention is crucial of keeping a hvac business running right most most of us overlook this main thing in our business and i overlooked it myself and because i overlooked it it actually cost my business in the beginning a tremendous amount of monies because im always going after new customers i was always chasing new customers and because i was chasing new customers i was losing revenue i was losing money i was not focusing on retention of my current customer base so how do we retain our current cu