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[Music] welcome to a test explains hi im sarah and in this series we explore the wonderful world of market research to help you better understand it use it and ultimately grow your business as a result of it whether youre new to market research or just need a little refresher this is our quick rundown of what brand managers should consider when doing consumer research weve pulled together eight example questions to get you started remember these are just suggestions for you to think about theyre here to give you an idea of the themes to consider when carrying out your consumer research the actual questions will be dictated by your brands specific needs of course okay lets get into it have you used this particular product or service before a question like this will help you whittle down your survey respondents to people you know have used the product or service youre asking about basically it helps you avoid speaking to people who will never be interested in your offering would y