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- If you're trying to collect phone numbers for your SMS marketing campaign and don't follow the three laws I lay out in this video, it could cost your business millions of dollars. Let me show you how to legally and easily collect phone numbers, so that you can make that money. And if you're interested in learning more about mobile marketing when you're done with the video, make sure to click and download the link in the description. Before I go into the top ways to secure phone numbers for your SMS campaign, let's go into how to do it legally. Number one, written consent. You cannot text someone with a marketing offer if they didn't give you permission to do so, this is called expressed consent. In order to get it, you have to get the consumer to opt in to being contacted via text. And just so we're all clear, just because someone purchased your product and left their phone number in the contact info section doesn't mean they've given you permission to contact them for marketing pur...