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today were going to be talking about not only how to collect phone numbers for your SMS marketing which has exploded as a marketing channel but in addition to that were going to cover something that is really important to me and probably to you how to do it legally lets go ahead and dive into it before we get started make sure to subscribe and click the notification Bell so that you can get more videos like this in the future so SMS campaigns are highly profitable but they come with a lot of red tape lets learn some of the rules around this so we can be a little bit more educated its actually true that violating SMS regulations can cost you hundreds of thousands or millions of dollars for example if you send tax to a hundred people without consent you could be facing five thousand dollars in fines and if the court rules that those numbers are stolen its actually fifteen thousand dollars in fines you need Express consent you cannot text message anybody without permission you get
