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The Relevance Between a Press Release and SEO A press release is a written document that provides information about a company or individual, usually in a newsworthy or interesting way. Press releases are often used by businesses to announce new products, services, initiatives, and other things that might interest the public. They can also be used to announce that an individual has won an award or has been named to a board of directors. When it comes to SEO, press releases have some relevance because they often contain keywords that you would want people to find when they search for them. If youre trying to rank higher in search results for a particular keyword, then including it in your press release could make a difference since it will be indexed by Googles search engine algorithm, as well as other search engines like Bing and Yahoo!. Moreover, press releases are often used by companies that want to increase their visibility and get their name out ther