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- An executive summary is like an elevator pitch of your business plan. Whether youre an entrepreneur looking for investors or a CEO of a large corporation, having a strong executive summary is critical for long-term growth. Heres the good news, its short to write. The not so good news, it can be challenging to write because it serves different purposes. Today Im gonna share my top five tips to help you write your own executive summary and show you what key pieces of information you should include. Make sure to stick around until the end because Im going to go over a common mistake that people make that you should avoid. Lets get started. Your executive summary is a brief overview of your company and its located at the beginning of your business plan or on the about us page of your website. Usually its the first thing that people read so it needs to be attention grabbing, engaging and convincing. In one or two pages, it needs to have the following. Number one, it tells your sto