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he Forks today were going to be talking about trademarking and specifically trademark symbols it sounds like its going to be a bit boring well you could be right there but this is important you should know about trademarking when it comes to your brand and your logo so lets make a star and let me take you through each of the three main symbols so the first is the TM symbol sometimes known as the common law mark the TM symbol is used to make people aware that you are claiming rights on your trademark unlike a registered trademark which well discuss later on in this video a common law trademark can be harder to protect and thats because theres no public record of when the trademark was first used next up is the SM symbol now this isnt as commonly used as the TM symbol but it stands for service mark so if your brand offers services such as banking or legal or even design services you should be using the SM mark the TM symbol is much more widely recognized though and so I would sug