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Hey, its Sam Oh and welcome to the secondlesson in the outdocHub module. In this lesson, were going to talk about scaling so-calledvalue using the hybrid outdocHub approach. Now, in the previous lesson, I mentioned that outdocHub emails usually have a similar anatomy. They include a good reason for contact and a value proposition. And the great thing about using the hybrid approach is that your linkable pointwill be your good reason for contact. For example, if they have an outdated stat, your reason for contact is to tell them about it and share new data. Or if theyve mentioned a specific tactic like the 50/30/20 budget rule, then you can use that to set the context of the conversation. Now, finding a value proposition that appeals to the majority is the tough part because value is subjective to the person receiving the email. But because the hybrid approach forces you to segment prospects, your value propositions can be more impactful because of the similar attributesthat