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Hi. Im Luke Armour, associate professor of Public Relations at Kent State University. Im going to show you a few things youve seen that you didnt know were public relations - but they are. Public relations - or PR - is the process of an organization or brand communicating or relating to its publics. Any group of people that is large enough to matter to an organization is a public - so customers, employees, residents of a city, state or country, shareholders - even critics are publics to an organization. These publics can get very specific - depending on the organization - for example: mothers in northeast Ohio, students at Kent State, young people in the US who like cats Public relations is a growing field and the variety of career options available for PR professionals is huge: from corporate boardrooms and creative agencies to sports arenas, presidential campaigns and the halls of Congress, global nonprofits, hospitals, fashion runways, and well beyond. Our first example is
