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welcome to the business model canvas tutorial based on a case of lego get your post-its ready well be using them a lot step1 first section is about your customer segments to whom do you add value in Legos case these are children other segments are the parents grandparents and retailers step 2 the next section is about your value propositions here you ask yourself what problem do I solve for my customers or what needs do I fill in each segment uses a different color so you can see which value proposition belongs to which customer segment the value proposition for Lego is creative playtime other value propositions are for children built what you want to build an experiment for the parents and grandparents is high-quality educational toys and easy to obtain the value proposition for the retailers is that Lego draws people to your shop and that Lego supplies nice store decoration material step 3 this section is about your revenue streams what do you make money from for Lego is the toys th
