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you probably heard this many many times Google analytics is an event-based platform you can track events and you can also Track event parameters but what are event parameters really how can you send them and how can you see them in the reports in this video I will explain all of that Google analytics is a platform based on events you are sending event data and then based on that information Google analytics processes the data and displays the list of events traffic sources and so on but to properly benefit from Google analytics you need to understand One More Concept which is event parameters so when you implement Google analytics you can track various events for example you can send a purchase form submission file download and other event names by just sending the event names is not enough because you would also like to know how much money did you get from that particular purchase what kind of form was submitted what kind of file was downloaded and thats where event parameters become
