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hey yall link analysis is a really important part of the due diligence process for SEO focused Acquisitions you need to be able to compare the site youre looking at to the competitive landscape and understand the risks and opportunities associated with the link profile that potentially inform the inputs that you have post acquisition to grow the site and also if you even buy it in the first place because there could be some risks that you uncover that potentially point to negative traffic or business implications post acquisition so in todays video were going to keep it pretty high level and just understand what are the different areas of the link profile that you need to dig into and really get your bearings and honestly its a lot of stuff that you typically cover in really any link analysis so Im going to go over in a different video some of the link building tactics and some of the common ones that are out there which you can pair this analysis with to really understand and ge