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Looking at the Major Components of a Press Release A press release is a document that aims to get your company or product in front of the public. Press releases are often used to announce new products or services, but they can also be used to announce other important events. Whats more, press releases are typically distributed to media outlets such as newspapers, magazines, television stations, radio stations, and websites. However, they can also be sent directly to consumers who may be interested in learning more about a business or its product or service. A press release should include a few basic components, and well take a look at each of those components in this video. The first major component of any press release is the title and headline. The title and headline should be eye-catching and concise. The title should say what the press release is about while still making it clear that its an announcement. The headline should summarize the story in a
