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[Music] [Music] value props is one of the most important things that we could possibly spend time on because the number one reason that companies fail is because theyre not solving a valuable enough problem and therefore they dont create the value thats worth investing in and therefore they fail in their basic form of meeting a need so what we intend to do today is to both help you understand how to define the problem youre addressing or the opportunity you see and then actually evaluate it and then finally create it and this is one of the few workshops where Ill tell you that we do have an answer usually you hear me say there are no answers that Im going to ask a whole bunch of questions of you the only answer Im giving you though is a framework and its a framework for where were going to go so let me jump right in and get you there so you can hear exactly from the beginning how this framework set of activities is going to come together so as I said first of all were going t