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most brand managers marketing plans are just a list of tactics from different stakeholders but theres a better way to ensure that the work we do will get the results that we need brand managers often get tied up in the day-to-day work of a brand and have little time to think about why different marketing initiatives are in their plan or why they belong there to begin with its imperative that you have a well thought out marketing plan that connects your marketing initiatives back to the strategy for the business coupled with your long-term strategic plan a marketing plan makes that connection it connects your business action back to the actual strategic objectives of the brand and it helps align your internal stakeholders to all of the initiatives that need to get done for the year so how strategic is your marketing plan if you want to learn step by step how to write a great marketing plan check out our brand management accelerator program where we can teach you how to do just that
