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how to write a creative brief template what do we mean by creative brief a creative brief is a short comprehensive summary of your project background target audience and campaign goals whether you are a student or a marketing person one day youll be asked to write a creative brief for your marketing campaign and we want to give you a practical and proven template to do just that step number one the project title first things first you need to start with the project title job number or reference number the authors name and deadline so later you can track the progress on who has done what step number two project overview once you are done with the project title now you need to provide a quick summary on what the project is all about step number three the proposition ask yourself these questions who is it for why do it now how does it help what will it solve what makes this idea unique four target customers who have the following problem our product is a describe the product or solutio
