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In the YouTube video tutorial, Scott Bartnick, one of the founders of Otter PR, discusses press release distribution. He talks about the importance of getting your story in front of a large audience and explains that there are two reasons to distribute a press release: for SEO purposes and to get your story featured on affiliate sites like Yahoo Finance and Fox. By distributing your press release on a wire, you can gain link juice and credibility with an "as seen on" label.