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In the world of Software as a Service, terms like AR, MRR, LTV, CAC are essential. Understanding concepts like gross vs net MRR, churn rates, expansion, contraction, and reactivation are crucial. This video tutorial covers all the basics of MRR, including customer churn, revenue churn, and net revenue churn. It also delves into negative churn rate and its benefits. Additionally, the tutorial explains estimating lifetime value, cost of acquisition, and more. Whether you're new to the SaaS industry or looking to deepen your knowledge, this video will be helpful in breaking down complex concepts into easily understandable terms.