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In the tutorial, it is mentioned that although some believe that press releases are no longer effective, they can still be useful if done properly with good content. The speaker still uses PR web and has seen positive results. They also discuss the strategy of loading content on their YouTube channel regularly and identifying which videos are performing well to focus on. They point out two videos that are attracting more attention: one on attracting high-end SEO clients and another on creating a successful business system.
