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Melanie Mara presents a multi-method marketing research proposal created with Aaron. The group focuses on perceptions of online versus brick and mortar shopping before and during the COVID-19 pandemic. The research question is about the impacts of COVID-19 on shopping at both types of stores, specifically looking at consumer buying patterns with Under Armour. The group chose this research topic due to the pandemic's prominence in our lives today. Under Armour was selected as an example due to its popularity. The group has analyzed two peer-reviewed studies as part of their secondary research.
