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Many book marketing packages include a press release for the book launch, which provides a headline, quote, and book details. But is a press release truly useful for authors? Julie from Book Launchers helps authors navigate the effectiveness of press releases in book marketing. Press releases were popular in the 1990s for getting media attention, but their relevance may have shifted in today's digital age. Book Launchers aims to help authors write, publish, and promote nonfiction books to make an impact, grow their brand, and generate income while retaining all rights and royalties.