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- [Neil] Hey, everyone, it's Neil Patel. And today I want to be covering more link building tactics. I know the last lesson in "Content Marketing Unlocked," we talked about promotion and we skimmed over link building and we didn't go into it too in-depth. And that's because I wanted to have a whole lesson on different link building tactics. Link building's super important because without links, what you'll find is you won't rank that highly on Google. So it is one of the key necessary things that you have to do if you want the best rankings. I've built links to many sites over the years. Here's some campaigns on NeilPatel.com for some of my websites. As you can see, super effective, works, provide results. And if you keep doing it for years and years, you can really do extremely well. Quick case study for you. Credit Karma, nearly one billion in unaudited revenue in the calendar year of 2019, up 20% from the previous year. I wish I had more current numbers for them, but I don't. They'...