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In the video tutorial, the speaker emphasizes the importance of having a scalable go-to-market plan once a product has some revenue but lacks predictable and scalable growth. Drawing from his experience working with talented go-to-market and sales leaders, he outlines six essential steps to building a successful plan. His insights come from his time at ToutApp and Marketo, two different scale SAS businesses. The video aims to guide SAS founders in mapping out their go-to-market strategy for achieving sustainable growth.
