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Social media requires a strategic approach beyond just using emojis. A cohesive social media strategy is essential for audience building and engagement. Using a template like TeamGantt's can help you create a proposal and establish a social media calendar. It is crucial to consider both the art and science of social media, ensuring that your content is relevant for your audience and posted at the right time on the right channels. Setting clear goals and defining your process is key to a successful social media strategy focused on increasing brand awareness, boosting engagement, or driving conversions.