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Emily Probst discusses how to write and submit a press release, emphasizing the importance of being concise and clear. She explains that a press release can cover various topics such as new products, technologies, events, and more. The goal of a press release is to communicate important information about your business and attract attention from the media. Probst highlights the impact of press releases on reporting in the manufacturing industry and encourages businesses to provide updates and news to generate larger stories. She advises writers to keep their press releases short and to the point to make it easier for journalists to process and consider for publication.
