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Personalized digital marketing has become even more personal. Account-based marketing (ABM) gives you the opportunity to reach your ideal customers with marketing content tailored to their needs. This video will cover the basics of account-based marketing, including what it is, why it’s a great tactic, and how you can get started. You can skip to different sections of the video using the timestamps in the description. I’ll start by answering the first question you may have. What is account-based marketing? Account-based marketing is a strategy in which your business creates hyper-targeted campaigns aimed at specific companies you’d like to work with. So, instead of promoting your products or services to a more generalized audience with similar goals or problems, you’re targeting an actual business or stakeholders at that company. It’s a great strategy for business-to-business (B2B) companies because it enables you to directly address pain points and offer relevant solutions, some of w...
