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A creative brief is a strategic document, 1-2 pages long, used by marketing teams, agencies, and freelancers to define the scope, goals, and requirements of a project. It captures the vision, voice, and target audience of a brand or campaign for writers, designers, and video teams. Clarity is essential for corporate campaigns or client projects to avoid stress, frustration, and additional time and costs. A well-defined creative brief helps deliver high-quality work with fewer revisions by aligning client goals with creative teams.
