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Many book marketing packages include press releases for book launches, but are they actually useful for authors? This video from Book Launchers explores the effectiveness of press releases in gaining media attention for book launches and marketing. Press releases were popular in the 1990s for attracting media attention, but are they still relevant today? Book Launchers helps authors write, publish, and promote nonfiction books to make an impact on readers and grow their brand, business, and income. Keep all rights and royalties while working with Book Launchers to achieve success in book marketing.