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i want you to think about the last time you ignored a digital or printed newsletter did it fail to grab your attention with a poor layout or generic images maybe there was just too much text whatever it was dont make the same mistake with your newsletter stick around and ill show you how to design a newsletter that gets attention hey im rebecca and im a senior community manager here at canva and i help business owners grow their brands in this tutorial im going to share tips for creating newsletters and why you should use them in your marketing strategy did you know newsletters are one of the best tools for staying connected to your customers and building their brand loyalty on average email newsletters have an open rate of 20 to 30 percent which is far greater than engagement rates on social media well cover printed newsletters too which are less popular these days but engagement is often higher a lot higher first lets talk about designing for your audience are you creating a