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fish where the fish are biting a marketing assistant senior manager of the hootsuite social marketing team instagram next trick question and ill explain more later you dont need to be on every social network so you can start seeing real business results from your social media efforts [Music] hi im amanda senior manager of social marketing at hootsuite and today on hootsuite labs were going to walk through each step of building a social media strategy together once were done itll be your north star whenever you get in the weeds or feel lost about what to do next its here to remind you what youre trying to accomplish and how you define success so lets get started follow this link to grab the free template ill wait here step one is setting goals its easy to get overwhelmed by deciding what to post and which metrics to track but you need to focus on what you want to get out of social media to begin with dont just start posting and tracking everything match your goals to your b