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To effectively attract clients in the high-ticket agency space, it's crucial to present alarming yet unknown facts to them. This tutorial focuses on winning search engine optimization (SEO) proposals, emphasizing the importance of SEO in digital marketing. Key strategies include prioritizing the client's financial gain over your own profit. Instead of fixating on your earnings or how to quote prices, shift your mindset to consider how the client can benefit financially. For example, consider a four-star hotel with 100 rooms renting at $100 each and achieving 70% occupancy. Understanding the client's potential revenue is essential in crafting compelling proposals that resonate with their financial goals.